![]() New York-based Sparkbox now has Sproutkin’s over 200 titles across 20 curated book rental sets of 10 book each, including a few baby sets with toys. “Obviously, we have all that, so we can pretty easily tack on another rental service, which is complementary to our existing educational toy rental.” “ much smaller and had scale concerns – the real overhead is the rent, the physical product and the team to fulfill,” explains Gover. “Netflix for kids’ books” was a total flop. Its customer count was about 5% of Sparkbox’s subscriber base to give you an idea of how little the company had grown. The acquirer itself is a small company of just five people and only 1,000 subscribers, though owner Max Gover says they’ve doubled in size over the past year. (4 toys per month for $34.99, or 4 toys for 8 weeks for $19.99 per month.) ![]() ![]() Sparkbox already has the infrastructure to continue to service Sproutkin’s customers, as it runs a service that lets parents rent toys which are shipped out via the mail. ![]() The company sold its service to the online toy rental service Sparkbox Toys in an all-cash deal which saw the acquirer gaining the physical books and the customer base, but not the Sproutkin team or technology. The idea was that, in their younger years, kids quickly outgrew their books, and this would be a more affordable option than running out to the bookstore or buying new books from Amazon all the time.īut Sproutkin recently offloaded its book rental service, and is now focused on going digital instead. A company called Sproutkin, which launched in spring of 2013 offering shipments of just under a dozen books which parents paid for on a monthly basis but could return at any time for a new batch. Parents weren’t interested in a “Netflix for Children’s Books” service, apparently. ![]()
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